History and Heritage

Heritage isn’t just about history.

It’s about people and their stories. The stories that shape who we are, tell where we’ve been and show where we’re going. At Samba we believe that our members are our heritage and this is the main reason for continuing to add value to their lives by obtaining the best possible benefits for them.

Our legacy started in 1938 with 32 members and 14 dealers. Soon after commencement the founders identified the need for financial assistance and loans to members were introduced.

Over the years various additional services were introduced liked motor financing, budget facilities, instalment sales agreements, funeral cover, payment of short-term insurance premiums through Samba and many more.

Samba Today

Nearly 80 years of innovation and integrity.

Since 1938 we have adhered to the same set of values resulting in Samba growing as a Co-operative that allocated R37.76 million back to their members in the previous financial year.

Samba is headquartered in Bloemfontein with branches in Port Elizabeth and Kimberley. There are more than 15 000 stores where 33 000 cardholders can use their Samba card to do their purchases. Although we only have branches in the Free State, Northern Cape and Eastern Cape our members reside nationwide. Being registered as a Co-operative means that there are no major shareholders that need to be catered for. Samba members are joint owners of the Co-operative and share in the annual net profit, as a percentage of a bonus on their individual purchases made during the year.


We honor our responsibility towards members,
suppliers and co-workers.


Our conduct constantly
demonstrates honesty.


We aim to act in an efficient
and effective manner.


We treat collegues, members, the public and the environment with the necessary reverence and respect.


We strive towards excellence, the attainment of our goals and the investigation of new opportunities.

Why Samba?

Samba serves the consumer as member with benefits such as:

  • Up to 45 days credit on purchases made.
  • No monthly fees (only an annual card fee of R240*).
  • No interest on monthly purchases.
  • No transaction fees.
  • Allocation of the net profit to members based on the percentage of their yearly purchases.
  • Competitive fixed interest rate of only 12%* per annum on financing products such as motor vehicle finance, personal loans etc.
  • Facilitated payments of short-term insurance with a monthly bonus payable on premiums.
  • Availability of affordable funeral cover.
  • More than 15 000 shops to choose from.
  • Long term relationship with personal service.

* Cost and interest rate are subject to change from time to time as determined by the Credit Provider."

Samba Card

Become a Samba member and start earning cash back.

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Finance & Loans

Apply for a loan or financing through Samba.

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Earn cash back on your short term insurance.

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Use your Samba Card at over
15 000 stores!

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