History and Heritage

Heritage isn’t just about history.

It’s about people and their stories. The stories that shape who we are, tell where we’ve been and show where we’re going. At Samba we believe that our members are our heritage and this is the main reason for continuing to add value to their lives by obtaining the best possible benefits for them.

Our legacy started in 1938 with 32 members and 14 dealers. Soon after commencement the founders identified the need for financial assistance and loans to members were introduced.

Over the years various additional services were introduced liked motor financing, budget facilities, instalment sales agreements, funeral cover, payment of short-term insurance premiums through Samba and many more.

Samba Today

Nearly 80 years of innovation and integrity.

Since 1938 we have adhered to the same set of values resulting in Samba growing as a Co-operative that allocated R37.76 million back to their members in the previous financial year.

Samba is headquartered in Bloemfontein with branches in Port Elizabeth and Kimberley. There are more than 25 800 stores where 25 500 cardholders can use their Samba card to do their purchases. Although we only have branches in the Free State, Northern Cape and Eastern Cape our members reside nationwide. Being registered as a Co-operative means that there are no major shareholders that need to be catered for. Samba members are joint owners of the Co-operative and share in the annual net profit, as a percentage of a bonus on their individual purchases made during the year.


We honor our responsibility towards members,
suppliers and co-workers.


Our conduct constantly
demonstrates honesty.


We aim to act in an efficient
and effective manner.


We treat collegues, members, the public and the environment with the necessary reverence and respect.


We strive towards excellence, the attainment of our goals and the investigation of new opportunities.

Why Samba?

  • A cashback bonus on purchases is paid back to members annually during November
  • Receive up to 50 days interest-free credit on purchases
  • No monthly fees nor transaction costs
  • Up to 10% cashback bonus on purchases (excluding fuel)
  • Samba facilitates short-term insurance premiums through Santam
  • Medical gap cover through Optivest and Stratum
  • An affordable funeral plan
  • After six months of membership, members can apply for vehicle finance, other asset finance and personal loans at a variable interest rate or fixed interest rate of 13.5%* - 14.5%* per annum
  • Members are allocated an amount of Samba's diverse annual profit in relation to their annual purchases
  • Annual card fee of R312*

* Costs are subject to change from time to time as determined by the Credit Provider.

Samba Card

Become a Samba member and start earning cash back.

Apply Now!

Finance & Loans

Apply for a loan or financing through Samba.

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Earn cash back on your short term insurance.

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Use your Samba Card at over
17 500 stores!

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